NRG Business Marketing team wins highly coveted award

The NRG Business Marketing team is a proud recipient of a prestigious 2023 IABC Houston Bronze Quill Award of Excellence.

The International Association of Business Communicators (IABC) Houston is part of a broad global network of corporate communications and marketing professionals dedicated to developing effective, strategic communications that positively impact business operations and customer experience.

The Bronze Quill Awards represent and reward excellence in business communications across 28 different categories. The awards are granted based on detailed criteria from the IABC International Blue Ribbon Panel, made up of the top communicators across the United States. Entries are evaluated on criteria including strategic planning and execution of the submitted campaign, range of creative and communication channels used to disseminate the information, and meaningful and measurable results supporting the campaign objective.

NRG Business Marketing submitted an extensive brief documenting their comprehensive OneNRG campaign. Their entry outlined the initial phase of their multi-year initiative to integrate NRG’s individual brands and businesses into one platform, customer experience, and team under the NRG brand. This communication series was designed to educate the company’s broker partners about the changes associated with selling the new NRG brand. The campaign implemented strategic outreach on multiple communication channels to fully reach the target audience, including transitional communications via email, resource web pages and downloadable FAQ PDFs, printed direct mail, and video mailers. Brokers were surveyed following the communications and 71% felt they were well equipped to sell the NRG brand after receiving the various materials. For this inclusive, wide-ranging communications package, the IABC Houston honored the team with an Award of Excellence in the Change Communications category.

“We are humbled to be recognized by the IABC Houston for our excellence in communication management,” said Kimberly Carpenter, Senior Director of Business Marketing and Customer Experience. “The hard work and dedication of our team truly exemplifies how we are able to meet and exceed the needs of our customers and brokers. NRG is committed to serving their needs and ambitious goals to provide them with a first-class experience.”

NRG’s Business Marketing team is proud to represent NRG Energy, Inc. and the Houston Business Communications community in accepting this prestigious award.