Moving NRG Home Solar Forward

Rooftop solar is a product line with enormous promise. Just think: today 1 million American homes and businesses have rooftop solar. A few short years ago it was a small fraction of that. Simply put: Every day, more and more Americans are choosing to go solar – and that growth trend will continue to accelerate. That said, it’s no secret that residential solar has had some challenges in the past and has a great opportunity in the future.

To capitalize on the opportunities and mitigate the challenges, we’re streamlining the business and sharpening our focus so it can thrive. Today’s announcement closes the strategic review process where NRG has identified opportunities to streamline and further integrate the business, reduce costs and achieve efficiencies across its integrated platform while at the same time delivering an outstanding experience for each and every customer.

For the past two years, NRG Home Solar was involved in every part of the residential solar chain – from sales and rooftop installation to lease financing, customer care and more. As part of this change, NRG has entered into agreements with both Sunrun Inc. and Spruce Finance Inc., whereby both parties will be able to purchase NRG originated residential solar contracts and provide support over the life of the customer contract.

This new approach will help us achieve both short and long-term efficiencies and allow us to effectively remain in the residential solar business in a way that makes economic sense for us and will enable our customers to look to us as the energy provider for their whole home, regardless of the way the power is generated.

In this revised go-to-market approach, our priority markets will be our three core high-performing states (New Jersey, New York and Massachusetts). These moves allow us to leverage our expertise in selling and installing residential solar in more concentrated geographic markets where we have an established foothold. It’s important to understand that nothing changes for our customers; they still connect with their monthly solar lease the way they always have. Our customer care team is always available to help.

We are pioneering a bright energy future and intend to bring customers value and a second-to-none customer experience with our full suite of energy and home solutions – electricity, natural gas and home solar. We are moving forward with a sharper focus, one rooftop and one customer at a time.

To see how we are serving our customers, check out our clean energy generation case studies like the Encina Power Plant.