NRG’s Customer-Driven Power Pivot: 3 Things You Need to Know

The power sector has experienced unprecedented disruption in recent years. From low natural gas prices to the proliferation of renewable energy, the rise of consumer choice and the emergence of grid-scale storage on the horizon, one thing is certain – U.S. power doesn’t look like it used to.

A decade ago, Independent Power Producers (IPPs) — even ones with a retail power business – were valued primarily by the size, location, and fuel-type of their generation portfolio. As the external forces noted above make the traditional IPP model obsolete, an aligned and well-integrated power business increasingly showcases value.

NRG, with a legacy of pioneering business models that withstand changes in the sector and provide a platform for future growth, was the first to recognize the value of integrating power generation with a leading retail business.

Today, given the shifting landscape, we’re redefining this model to bring decades of expertise even closer to users, putting customers at the center of everything we do. We’re pivoting our focus from megawatts generated to customers served.

Here’s what you need to know about NRG’s customer-driven power pivot:

1)   Simplified Business Model

Our organization went from a handful of business units to simply retail and generation: making electricity and selling electricity plans and offerings to customers. This streamlined approach means more connected teams and increased operational efficiency throughout the energy value chain.

2)   Supported by Expertise

With decades of experience understanding and analyzing critical data, key market conditions, drivers and trends, NRG’s customers benefit from our deep market insights and knowledge.

3)   Customers at the Center

Most of all, generation is no longer about having the most megawatts. It’s about having the right portfolio — size, mix and offerings — to serve our customer’s needs. We are streamlining our fleet and will continue to better match our retail load with our generation capabilities. Furthermore, we’re pursuing retail power solutions that deliver the convenience and personalization you’ve come to expect from the products and services throughout your life.

Whether it’s fixed price, time of use or renewable energy plans for our residential customers or reliable, sustainable, customizable energy solutions for our commercial customers, NRG will continue to offer the diverse power plans and solutions that our customers are looking for today while being opportunistic as new capabilities arise. We believe that we’re well-positioned to deliver today while creating value into the future.

For more information on NRG, you can find our recent news and find replays of recent investor conference calls and presentations.