BOSTON – (June 4, 2025) – A new study conducted by Intelometry shows that customers of NRG, one of the state’s largest competitive electric suppliers, collectively saved $167 million in 2023 and 2024 by shopping on the retail market. The study also found that approximately 1.4 million retail supply customers saved over $600 million in 2023, the latest year industry-wide data is available. Annual savings per customer averaged $435 for the year.
Additionally, the study also shows that since 2018 the retail market has regularly generated savings for consumers who selected a competitive supplier. From 2018 through February of 2025, the competitive market offered retail plans cheaper than the utility in the Eversource (formerly NSTAR) service area 98% of the time. The average savings when a customer chose the lowest offer during this period was 24%.
“Despite false claims to the contrary, utility Basic Service is most often not a residential customer’s best option or even a good option,” said Guy Sharfman, Co-Founder and Vice President at Intelometry. “Basic Service is highly volatile, unpredictable, and provides virtually no consumer protection against market volatility, regulatory uncertainty or even utility mismanagement. Massachusetts utility monopoly electric delivery rates are even worse, continually increasing in price over time since no market exists to keep them in check.”
Intelometry analyzed data from the Energy Information Administration (“EIA”), residential customer data provided directly to Intelometry by NRG, and competitive residential electric offers posted by competitive suppliers on the Energy Switch Massachusetts (“ESM”) website. All three sources make clear that many residential customers opting for electric choice have achieved savings over utility Basic Service rates.
EIA’s most recent published state level retail electricity data covers 2023 and shows that approximately 1.4 million residential customers saved money with a competitive supplier. Total savings for Massachusetts residential customers totaled over $600 million, with annual savings per customer averaging $435 for the year.
Even more recent data provided by NRG to Intelometry shows that NRG’s residential customers residing in the Commonwealth saved a collective $115 million in 2023 and $52 million in 2024 .
Finally, a historical comparison of competitive residential electric offers posted on Energy Switch Massachusetts to their corresponding Basic Service rate for the period of 2018 through February 2025 shows that the lowest posted residential offer beats the corresponding Basic Service rate 76% to 98% of the time depending on utility. Further, savings with the lowest offer averaged 16% to 24%, with the highest savings in a single Basic Service period measuring 45% to 64% depending on utility. That means that residential customers who opted for the lowest posted offer during the analysis period likely saved between 16% and 64% over the Basic Service rate for the prevailing period.
“Empowering customers to actively shop for energy plans is one of the few policies that offers a concrete response to volatile and rising prices,” said Travis Kavulla, Vice President of Regulatory Affairs at NRG Energy . “Rather than taking away that choice, policymakers and regulators should explore ways for more people to make that choice.”
A full copy of the report can be found here.
Intelometry enables the energy transition through its advanced technology solutions, market expertise and unique approach. Intelometry’s end-to-end solutions enable retail suppliers the ability to streamline their internal processes, evaluate new market entry, provide data points for developers and demand response services while supporting their clients day to day needs. Intelometry’s client base includes a broad range of energy suppliers including IOU’s, GPO, private sector, municipalities, solar developers and community aggregations.
At NRG, we're bringing the power of energy to people and organizations by putting customers at the center of everything we do. We generate electricity and provide energy solutions and natural gas to millions of customers through our diverse portfolio of retail brands. A Fortune 500 company, operating in the United States and Canada, NRG delivers innovative solutions while advocating for competitive energy markets and customer choice, working towards a sustainable energy future.
Dan McCunney - Senior Manager, Communications
445-544-0743
Kevin Ready
617-823-1809
Stephen King – SVP Marketing / Media
646-996-9993
www.intelometry.com
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